20 June 2007
Attention All Hunters, Fishermen, and Outdoor Enthusiast: I Need Your Help In Defending the Sanctity of Our Lifestyle!
We are under attack and I need your help! Our entire way of life, our passion, our sport has been challenged by a group humdrum marketing specialists, and it’s up to us to respond to the challenge. Due to what I can only assume is a grossly over-inflated ego, an acquaintance of mine has made a public claim that his marketing Website is of more interest than one devoted to hunters, fishermen, and outdoor enthusiasts. (Yes, it’s true - these people somehow think that pie charts and marketing strategies are more interesting than having a fish on your line or a deer in your sights!).
They must be proven wrong at all costs!
You probably are beginning to wonder “What really is at stake here?” The answer is simply “everything you hold dear (pardon the pun)”. Let me explain.
A certain acquaintance of mine, who just happens to be a non-believer (by this I mean he doesn’t hunt), issued a competitive challenge to me. He, more or less, said that my simple blog that is dedicated to hunting, fishing, and everything sacred could never, ever, not in a million years be as popular as his blog. Now get this. His blog is dedicated to the tiresome subject of ‘marketing’. Me, being the competitive type that any hunter can relate to, scoffed at his silly challenge.
Really, now, how could anyone (even a non-believer) actually think that ‘marketing’ could be more interesting than hunting and fishing? To understand this, you have to step into the mind of an unbeliever. You see a non-believer doesn’t believe there are really that many of us. He thinks we are just some small cult of whackos that run around in the woods playing with guns and bows and stuff.
“There just isn’t a big enough demographic to fully support something as magnanimous as your blog”, I think I heard him say. “You are targeting much too small an audience”, he preaches. “However, it is a wonderful exercise in expression and will enable you to become more proficient at articulating your feelings”.
“Hey wait a second” I say. “I’m pretty good at hitting targets, even the magnificent ones, and I can feel my circulation just fine”.
At this point I can see him smirking and I think I hear him mumble something to the effect of “I doubt many of your hunting posse can read anyway”.
Them there were fighting words. You can call me and my friends a lot of names, but you’d better not call us possies!
“No, No, you’ve completely misunderstood everything! I’m just saying that hunting and fishing just isn’t an interesting enough subject to ever be popular with a mass audience. It’s not your fault. Don’t take it personally. Hunting and fishing just isn’t as interesting as marketing.” he said in his best calming voice.
He then showed me all kinds of things that I never knew about. And I’m talking crazy stuff, like bounce rates and referrer sites, and Technorati ratings. He showed me how he had way over 1,000 links to his blog and 1,000s of comments. “See people find what I write about to be interesting. I’m not saying that I’m that much more superior than you, its just that people care about what I write about. I mean, be honest here, who cares about hunting and fishing?” he said with a big ‘I told you so’ grin on his face.
That set me to thinking. My acquaintance is wrong! I know that fishing and hunting is a lot more interesting than business and marketing. How can Google’s new press release be more exciting (or interesting) than a spot and stalk Alaska bear hunt?
Our passion is more interesting than theirs (or at least - as interesting!) Now, all we have to do is prove it! I’m going to keep on adding pictures, stories, and posts about my passion – hunting and fishing. No self proclaimed marketing genius is going to convince me that no one really cares about hunting and fishing! I will not be deterred.
But, how, might you ask, can ‘I’ help defend this lifestyle that we all hold so dear? How can I stand up to the non-hunters and prove, conclusively, that we hunters are a large, organized, and ‘competitive’ community that will not bow to or run from any challenge issued by the non-hunting crowd?
I’m glad you asked! Your first step is to read this blog. Post your comments and help me make it better and more useful. Step two is to share (email ‘em around) any interesting or beneficial posts with your friends, family, co-workers, neighbors, and/or pets. Step three, and this one is REALLY important, is to LINK TO THIS BLOG!
Do you see why need to read these hunting and fishing posts, post your comments, share with your friends, and link to this site?
Our entire reputation as a community rests upon it! We can’t let a bunch of boring marketing people beat us. Maybe, the next time my ‘non-believing acquaintance’ starts showing me his stats, I can be the one smiling – on behalf of all hunting and fishing people out there – because we all know hunting and fishing is a lot more interesting than ‘marketing’ – and we’ll have proved it!